T-Search * Mães da Sé
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T-Search * Mães da Sé *
Bootleg t-shirts feature popular faces and never go out of style. In our version, we switched to lesser-known faces, but which should be plastered everywhere: missing children.
Project: Design/PR/Social/Advertising
Role: Creative Director/Copywriter
With: Cacá Passos (Creative Director/Design/Art Director), Rafa Maggessi, Vitor Elman, Laura Andrews
Agency: The Weber Shandwick Collective
T-Search * Mães da Sé
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T-Search * Mães da Sé *
Results:
+ 751 publications during launch.
+ 144 articles in the largest press outlets in the country.
+ 250M impressions.
+ R$24M in Ad Value.
+ R$35K in T-Searchs sales donated to Mães da Sé
+ 5K in hits to the website in the first week.
+ 13K plays on Spotify.
(The theme song for the "Mães da Sé" campaign addresses the painful issue of child disappearances in Brazil, serving as a tribute to the tireless work of the NGO Mães da Sé, which supports mothers searching for their missing children. Created by producers Pluck D and Emibe, with contributions from artists at Acelera Records, the track reflects the pain, hope, and resilience of these mothers, fostering an emotional connection without exposing their stories uncomfortably).