We recreated stories of the victims. It is impossible to say where the violence born. Because it is born from different places and different reasons. But is completely possible to say where the indifference born. It is born of the lack of care and the famous “this is how things are”.

And we can’t let the Brazilian people think that way. So to change this perception, we created the project: "Posters of Violence". With the objective of showing in practice what violence means and provoke diverse feelings in those who come in contact with the real shootings.

Project: Design/PR/Social/Advertising
Role: ACD/Copywriter
Agency: FCB Brasil